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The Alleged $7.5 Billion Fraud in Online Advertising
As long ago as 2013, Bob Hoffman - retired CEO and Chair of Hoffman/Lewis Advertising - exposed what he thought of as: "the biggest advertising story of a decade...". Hoffman, never afraid to speak out, was clear that the story was of a $7.5 billion scandel that exposed the fact that half - or more - of paid online display advertisements sold by ad networks, media buyers, and ad agencies have never been seen - by anyone! He believed that under the guise of volume discounts, agencies have been receiving kickbacks from ad networks for playing the middleman between the networks and clients - who were sold the ad impressions fraudulently. Is it true that ad networks sell 'bot traffic' to publishers who buy because the ad impressions make them both money, while neither cares about the paying clients?
You Watched Them, You Remember Them and You Love Them Because They Are The Best!
The best car commercials for the last 25 years were carefully chosen by The One Club at North American International Auto Show 2013. Top 10 commercials display the advertising category that represented the product in the best way. The oldest one goes back to 1994 and the latest one was released just last year. Interested to watch? Go for it!
